Researcher. Educator. Strategiest.

Bridging research, education, and industry to help people and organizations navigate—and thrive in—an evolving digital world.

I am a researcher, educator, and strategist driven by an insatiable curiosity about people, media, and technology—and how they shape one another.

Drawing on 25+ years of industry and academic experience in consumer psychology, brand strategy, media effects, and education, I help brands and organizations understand how people - adolescents and young adults - engage with and are influenced by media and technology.

As technology continues to transform our lives, I believe our uniquely human qualities—curiosity, creativity, critical thinking, empathy, purpose, and connection—will become more essential than ever, and can be amplified by technology rather than diminished or replaced by it.

Whether partnering with schools and families, brands and technology companies, or advocacy and policy leaders, I translate research into strategy—and strategy into meaningful action.

Let’s work together to make a positive impact.

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    Schools and Education Organizations

    • Strategic Planning: Partnering with states, districts, and schools to develop K–12 and higher education strategies that integrate media literacy, digital literacy, AI literacy, and digital wellness across the curriculum.

    • Professional Development: Equip teachers with the knowledge, tools, and strategies to integrate media literacy into their teaching.

    • Student Education & Workshops: Deliver engaging media literacy classes and workshops, from 50-minute sessions to full-day programs.

    • Family Education & Workshops: Empower parents and caregivers with practical tools to help children navigate digital media safely, thoughtfully, and intentionally—and develop healthier relationships with technology.

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    Consumer Brands and Tech Companies

    • Consumer & Youth Insights: Generate actionable insights into how consumers—particularly young people—view, use, and engage with digital media and technology.

    • Youth Engagement Strategy: Apply rigorous research and strategic thinking to help brands engage young audiences in digital environments in responsible, ethical, and healthy ways.

    • Human-Centered Design: Use human-centered design principles to create safer, more ethical, and responsible digital environments and experiences for young people.

    • AI & Digital Strategy Workshops: Equip internal teams to leverage AI and digital technologies to advance business objectives while maintaining responsible and ethical practices.

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    Advocacy and Policy Organizations

    • Policy Research & Strategy: Apply research and evidence to inform media literacy policy and education initiatives.

    • Policy Education & Engagement: Educate policymakers on the importance of media literacy and support efforts to integrate media literacy into K–12 education.

    • Research Translation: Synthesize the latest rigorous research on youth, media, and technology into accessible policy briefs, research reports, and infographics.

    • Advocacy & Coalition Building: Connect and coordinate media literacy advocates to strengthen collaboration, share resources, and advance collective efforts.

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My Approach

Rigorous Research: When done well, research is a powerful tool for understanding the human experience. I use a range of research methods to uncover the nuances behind beliefs, motivations, decision-making, and behavior—and translate those insights into actionable strategies.

Insightful Strategy: When it comes to data and information, the real value lies in synthesis and interpretation. I excel at making sense of complexity, connecting the dots, and illuminating strategic insights. From this, I build actionable strategies that spark creativity, drive innovation, and deliver against objectives.

Measurable Impact: Research and strategy only create value when they translate into meaningful impact. I help clients define measurable goals aligned with broader organizational objectives, then partner closely with key stakeholders to develop practical implementation strategies that turn insights into action and results.